What's a Brand Narrative Workshop?

The Brand Narrative is a co-creation workshop that helps you define your brand's voice, personality, and story in just 4 hours.

It's a hybrid workshop that takes activities from the Brand Sprint workshop and Brand Story workshop and combines them in a way that gives a holistic picture of your brand and helps you define how you help your customers achieve success.

We accomplish this by first giving the client team a pre-workshop questionnaire which sets the foundation for our conversations. Then, we utilize the 4 hours of the workshop working together on our Miro board, filling in any holes in the information, elaborating on important details, and voting on solutions wherever necessary.

Why should you do a Brand Narrative Workshop?

• You need to learn, or you need to figure out how to communicate: What you do, How and why you do it, Who your competition is, Who your customers are, Why your customers choose you, What your purpose is, and/or, How to answer when someone asks: "How can you help me?" This workshop helps you speak the customer's language.
• You're about to redesign your website. A clear brand narrative lets designers create story-driven visuals, and helps copywriters write web copy that resonates. Also, it's great asset to help create other content such as case studies, social media posts, and emails.
• You're about to embark on any kind of innovation or creation process. Like a Design Sprint, for example, or creating a new product. A clear brand story lets your team innovate without struggling over the basics of the story.

What do you get out of a Brand Narrative Workshop?

• A comprehensive report that succinctly summarizes the outcomes of each activity we completed during the workshop, which can be used internally and also for external pitches or presentations, which includes:

  ✔️ Top 3 brand values

  ✔️ Short statements that define: why your brand exists, how you do what you do, and what exactly it is that you do for your clients

  ✔️ A diagram with your brand's personality put on different spectrums

  ✔️ A visualized brand positioning in relation to your competitors

  ✔️ The hero of your brand story, along with the problems they face

  ✔️ Empathy and authority building statements

  ✔️ A clear plan for your ideal client's (or hero's) success

  ✔️ Direct and transitional CTAs

  ✔️ Descriptions of success, failure, and transformation of your ideal client

  ✔️ A one-line, concise expression of your core brand story

• Overall shared language and a defined voice to make your brand both consistent and unique.